Apple’s Services revenue has been growing by leaps and bounds partly as a result of these tactics. They are the result of design decisions that prioritize creating a product that is deliberately incredibly expensive to fix over creating a product that would be cheap and easy to repair.
If your MacBook Pro display breaks because Apple used display cables that are slightly too short, that’s another $600. The price of non-AppleCare repairs has been going up in nearly every product category for years.īefore Apple instituted its keyboard repair program, it was charging $600 – $700 to repair keyboards, even though it has failed to resolve its keyboard failure problem through multiple revisions of the design. Want to connect your iPhone directly to a USB-C port? That’s extra. If you want to use the fast charging that your modern iPhone supports, that’s an extra purchase. Apple still includes the same 5W iPhone adapter with its phones that it’s always shipped, even though its devices support fast charging. Today, that kind of “all-in” thinking is no longer front-and-center in the company’s product designs. In 2019, you aren’t being pecked to death by ducks, so much as fleeced like a sheep.
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